Internet marketing has grown in complexity over the years. New marketing tools and platforms are constantly being released or updated. The buying power of consumers has expanded thanks to social media and cross-device interaction, among other things. And this is just scratching the surface.
It’s harder for businesses that rely on in-house marketing teams to keep up with the variety of trends we now witness, compared to agencies or consultants. In-house teams typically lack the specialization needed to fully engage in SEO, SEM, paid social, shopping, display advertising, and CRO. Each area requires a concentrated effort to exercise best practices.
Maybe you realize your in-house team is failing to fill in the cracks tied to growing in an ever-changing industry. Who can your business turn to for help? Don’t fret! Reaching out to an internet marketing consultant can make a positive difference in your situation. Use the checklist below to ensure you hire the best one for your business.
What are Your Goals?
The first thing to do is determine your goals before hiring an internet marketing consultant. What do you expect from the consultant? Where do you want your business to be by the end of the campaign? How long do you want to rely on this help? A huge number of consultants exist. Therefore, it’s important for you to exercise adequate discernment to find one that suits your unique aspirations.
What are Your Favorite Qualities?
The next area of concern covers the qualities or practices your internet marketing consultant should embrace. First, choose a consultant who uses white hat techniques. Such techniques are legitimate for search engines. Refrain from a consultant who relies on deceptive techniques, or face hefty penalties.
Second, your consultant should have holistic knowledge and expertise of how each social media platform works. Social networks are important for your marketing campaigns, allowing extensive audience targeting and lead generation.
Third, make sure your consultant understands how to measure your marketing performance. One who can regularly provide detailed campaign reports is ideal. This vital information can help you optimize the way you generate impressions, leads, and conversions.
What are Your Strategies?
Now, you need to figure out what strategies are worth employing to land the best internet marketing consultant. One thing you should do is check out customer ratings in different marketing areas as well as get recommendations from previous employers. This lets you know what his or her strengths and weaknesses are.
In addition, hold one or more meetings with potential candidates to communicate about the intricacies of your marketing needs. This personable interaction allows you to take note of how well he or she listens to you and how open he or she is to your ideas.
After you have a handful of top candidates selected, measure the benefits and costs tied to each one. Consider what each consultant will charge you, and weigh those numbers against the benefits each one will provide your business.
How InterneXperts Can Help
What makes us a great fit to serve as internet marketing consultants for your business? We have the passion and expertise to drive marketing results in the right direction. In other words, we practice a research-backed, strategic approach to tackling campaigns using the latest industry insight, tools, and procedures. We have been devoted to this craft for more than a decade.
Our goal is to deliver enduring value in areas such as SEO, PPC, CRO, and more. We work from a foundation of respect and trustworthiness, keeping our clients’ best interests in mind. Also, we make an effort to keep costs low as we try to provide the biggest yield of satisfaction.
Want in on the action? Take a tour of our services, and learn why we excel in internet marketing.